Despite being category leaders for quality and efficiency, PUR Water struggled behind competitors with larger market share. As part of an effort to refresh the brand as well as enliven  custom perception, I lead the effort to redesign the PUR website. Beginning with a content audit and consolidation, throughout user experience and design, I worked to keep the standard for design high while also making sure that key business goals were met. The end product is a modern design that allows users to browse product  as well as gain information about how to provide cleaner water for their families.

Responsiblities

• Art Direction
• Graphic Design
• Interaction Design