Creating buzz around a marketing conference in a crowded landscape isn't the easiest task, to say nothing of a conference focused on data in marketing. I led the design efforts to launch a new conference for that aims to be the conference for marketing professionals. The central concept to the identity was a subtle nod to data visualization, without making it feeling stodgy or nerdy and at the same time bringing it into the physical world. The full brand system included dynamic assets for all of the organizer's needs, regardless of execution.

Responsiblities

• Creative Direction
• Graphic Design