With a name that is rather self-explanatory, NRG BAR is fairly new bar on the market. They distinguish themselves by offering a bar that is created from exceptional ingredients that actually taste good. Based out of Mass., Alphabet Arm did the identity, branding, and some packaging a little while back. I’ve been involved with expanding the brand, including creating this box packaging that establishes the “word stripe” look.
Done at Alphabet Arm. Thanks to Tony Luong for photography.