I had never heard of MocoSpace when the client came to us, but apparently it’s a wildly popular mobile social network. Admittedly, it has a more “urban” demographic than I typically travel in. The client came to us looking for a media kit, and we pitched them an idea of a booklet contained within a folder.
Among the many challenges with this project, one of the largest was their lack of a consistant brand. The media kit uses a cut and aesthetic to convey the brand’s roots, but walks a fine line of restraint, as the target audience for the kit is really investors. The other aspect of the project that I’m proud of: a user chart executed in spray paint.
Designed at Alphabet Arm. Thanks to Tony Luong for the photography.