Semi-fast food Italian restaurants are a dime a dozen, but Jenny’s Pizza stands head and shoulders above the imitators. With a history dating back more than thirty years, what really separates Jenny’s from the other places is a dedication to fresh food made from scratch. Unfortunately, their branding didn’t stand out from the rest, so I created an identity that referenced the establishment’s history while also appealing to new Charlestown transplants. In addition to a logo and several printed pieces, I also created a web site and email template to make connecting Jenny’s Pizza with its customers as easy as possible.
Done at Roycroft Design.