Rhoost is a new company, breaking ground in the category of modern and stylish child safety products. In the span of just over a year, they have gone from concept to having product in hand. Run by two ambitious and business-savvy first-time entrepreneurs, the business is sure to be a success. They are already getting the attention of some big names in the children’s retail market.
Designed to appeal to the young, fashionable and urban mom, the site echos the clean and modern characteristics of the products themselves. In addition to showcasing the products, the site provides multiple opportunities for consumers to interact with the business owners via a blog, Twitter and Facebook feeds. The current live version has a fully functioning e-commerce solution.
One aspect that I don’t often get to do during the web design process was a set of bird illustrations that are featured throughout the site. They birds have also been used on collateral pieces and the product packaging.