Few brands have such a rich and storied history as PF Flyers. Starting 75 years at the birth of the athletic sneaker, and leading up to today as boutique fashion mainstay, PF continues to forge ahead and break new ground while staying true its legacy. For a recent website redesign, I worked with Adam & Company to give their web presence a contemporary feel. In addition to art directing the e-commerce side of the site, I designed the sections of the site that are heavily brand focused. In addition to providing a home for their current campaign, there is also a visual timeline of the brand that showcases some artifacts from PF’s history. With the interest of providing a way for people connect regularly with the brand, I also design a tumblr site that allows the folks at PF to easily post new content, promotions and news.