PF Flyers website

PF Flyers Homepage

PF Flyers campaign homepage

PF Flyers campaign profile

PF Flyers Our Story

PF Flyers Our Story Timeline

PF Flyers Tumblr

Few brands have such a rich and storied history as PF Flyers. Starting 75 years at the birth of the athletic sneaker, and leading up to today as boutique fashion mainstay, PF continues to forge ahead and break new ground while staying true its legacy. For a recent website redesign, I worked with Adam & Company to give their web presence a contem­porary feel. In addition to art directing the e-​​commerce side of the site, I designed the sections of the site that are heavily brand focused. In addition to providing a home for their current campaign, there is also a visual timeline of the brand that show­cases some arti­facts from PF’s history. With the interest of providing a way for people connect regu­larly with the brand, I also design a tumblr site that allows the folks at PF to easily post new content, promo­tions and news.


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2 comments.

  1. freshtilledsoil says:

    @irafcummings Beautiful work man! Love the photos too.

  2. BryantRoss says:

    @irafcummings Nice. Love this campaign, did you work with Adam?

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