In addition to the printed materials, which included a save the date, an invitation and a welcome kit, the campaign included a mini-site for the event. With a registration form and information on the details of the event, the site covered all facets of the function for the attendees.

Done at Roycroft Design. Additional website pages designed by Emily Chionchio.

Camp Harbor View is located on Long Island (in the Boston Harbor Islands), and provides a safe place for area urban youth to get away from the city and enjoy the summer. The camp was started several years ago as a joint project of The Connors Family Office and Mayor Thomas Menino.

The annual report is their main piece of printed marketing, and is widely distributed. Our design captures the fun spirit of the event, without pandering and being “kiddy”. After several different concepts were pitched to The Connors Family Office, we settled on a direction that uses the camp’s bold orange color, as well as a complimentary palette. The type contrasts both lightheartedness as well as a more refined approach, reflecting the camp’s attendees and seriousness of the mission. Finally, the design features far more photography of the previous year’s activities of the camp than it does graphs and financial statistics, since it is the kids and the impact that the camp has on their lives which remains the true focus of the report.

Done at Roycroft Design.

Semi-fast food Italian restaurants are a dime a dozen, but Jenny’s Pizza stands head and shoulders above the imitators. With a history dating back more than thirty years, what really separates Jenny’s from the other places is a dedication to fresh food made from scratch. Unfortunately, their branding didn’t stand out from the rest, so I created an identity that referenced the establishment’s history while also appealing to new Charlestown transplants. In addition to a logo and several printed pieces, I also created a web site and email template to make connecting Jenny’s Pizza with its customers as easy as possible.

Done at Roycroft Design.

I had worked with New Collisions before on their début CD. While that release got some great press, the band had a bit of a regroup afterwards. Dropping the “The” from their band name, and embracing a bit darker image, the change is pretty dramatic.

The artwork reflects that pretty directly, and is based on some of the lyrics from one of the songs. Let me tell you, it wasn’t easy to get that robin to hang out on that femur.

In addition to the CD packaging, I also designed a complimentary ad mat and postcard. One of my favorite parts of this project was using it as an exercise in pushing a typeface. I used Garamond exclusively for all the type, though I used several different weights and styles. If you start with something of high quality, it’s amazing what you can do.

Materials shot by Tony Luong.

Logo for a Boston-based band. They were on a small independent reality show—one segment of which included presenting this logo to the band. Surreal.

BzzAgent launched this sub-brand to measure social discussion of products/services for their clients.

Logo for a semi-real record label.

Ferree Group is a high-end contractor.

Logo for country/roots/Americana band. Tons of fun to work on, but it didn’t make the final cut.

This later became part of a larger system for the Cable Car. Illustrating the car itself and look searching for reference were a few of my favorite parts of this job.

All logos done at Alphabet Arm Design.

Far from your typical IT professional, ÜberGeekGirl provides a service to their clients free from the typical trappings. Quick and efficient setup and repair of all of your technology, combined with a professional demeanor and no hidden adgenda. Indeed, a sad minority in the field.

Working with the owner, I designed the site, which was to act in accordance to the existing identity.

Done at Alphabet Arm Design.

Rhoost is a new company, breaking ground in the category of modern and stylish child safety products. In the span of just over a year, they have gone from concept to having product in hand. Run by two ambitious and business-savvy first-time entrepreneurs, the business is sure to be a success. They are already getting the attention of some big names in the children’s retail market.

Designed to appeal to the young, fashionable and urban mom, the site echos the clean and modern characteristics of the products themselves. In addition to showcasing the products, the site provides multiple opportunities for consumers to interact with the business owners via a blog, Twitter and Facebook feeds. The current live version has a fully functioning e-commerce solution.

One aspect that I don’t often get to do during the web design process was a set of bird illustrations that are featured throughout the site. They birds have also been used on collateral pieces and the product packaging.

An innovator in the virtual goods market, viximo needed a logo revamp. Early on in the process the decision was made to focus on a type treatment, and I chose to create the type from scratch. I’m fairly happy with the final logo, but I like the original direction quite a bit more. Below is the original type treatment, with the wireframe that shows the construction.

Unfortunately, as the process moved long, some of the ‘uniqueness’ was removed from the type. The final logo is actually the third round. The second round is below. It keeps some of that connected ‘gift’ idea, but still loses something.

Done at Alphabet Arm.

The New Collisions commissioned Alphabet Arm to design the packaging for their first official release: the EP “Invisible Embraces.” Even though they’re fairly new to the scene, they’re already causing waves opening for Blondie and the B-52’s. With a great New Wave sound, it’s obvious that there are good things on the horizon for them. As part of the direction for the package, the band wanted it to really say “New Wave.” The final product uses a lot more saturated color than I normally use, but it was a good exercise to get out of my comfort zone.

Part of the fun for this project was that after the album design was done, I executed an entire press kit. This kind of stuff doesn’t happen much these days, so it was quite enjoyable.

Designed at Alphabet Arm. Thanks to Tony Luong for the photography.

MocoSpace is a wildly popular mobile social network, targeted at the hip 20-something crowd. The client came to us looking for a media kit, and we pitched them an idea of a booklet contained within a folder.

Among the many challenges with this project, one of the largest was their lack of a consistant brand. The media kit uses a cut and paste aesthetic to convey the brand’s roots, but walks a fine line of restraint, as the target audience for the kit is really investors. The other aspect of the project that I’m proud of: a user chart infographic executed in spray paint.

Designed at Alphabet Arm. Thanks to Tony Luong for the photography.

With a name that is rather self-explanatory, NRG BAR is fairly new bar on the market. They distinguish themselves by offering a bar that is created from exceptional ingredients that actually taste good. Based out of Mass., Alphabet Arm did the identity, branding, and some packaging a little while back. I’ve been involved with expanding the brand, including creating this box packaging that establishes the “word stripe” look.

Done at Alphabet Arm. Thanks to Tony Luong for photography.

A premium package that went out to campaign participants, the box contained a guide, make-up bag and product samples. The box features a fold-out panel and spot silver which highlight its exclusivity. The guide has a wrap-around, self-sealing cover and two spots throughout—including spot silver.

Done at Alphabet Arm. Thanks to Tony Luong for the photography.