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A couple months ago, I completed a logo for a new company called Daily Grommet. They’re an inter­esting company, in that it’s a bit of a new way of getting the word out about inter­esting products. They feature one item a day with a video and some personal commentary. Though I don’t quite fall into their demo­graphic — hip moms — they still feature some quite nice things. Definitely a good place to check out if you’re looking for gift ideas.

We decided to design the business cards as the center­piece of system, so I pulled out the stopps. It’s a letter­press on one side, with a custom pattern that I designed. The infor­mation is applied by way of a printed sticker.

During the logo process, we developed a handful of direc­tions. The winner is up top, but check out a few alter­nates below, of which I have a particular fondness for the kangaroo. I’ll freely admit that the calendar idea isn’t the most original, but some­times people just want literal, and with new clients it’s a bit of a “feeling out” process.

Done at Alphabet Arm Design.