An innovator in the virtual goods market, viximo needed a logo revamp. During the initial exploration and research, we chose to focus on the use of the word mark as the primary identity. I chose to create the type from scratch, and built it over quite a few different iterations. I’m happy with the final logo, but I also like a few of the other direction quite a bit as well. Below are a few other options, with the wireframe that shows the construction.
Done at Alphabet Arm.