Design Museum Boston

Getting There logo

Getting There color scheme

Getting There type

Getting there signage

Getting There poster large

Design Museum Boston’s mission is to show that design is all around us, and that is no more apparent than in our modes of travel. To the way that we navigate a train station to the seats in an airplane, every­thing about how we travel has been designed. The exhibit “Getting There” show­cases much of the design of travel from the supposed Golden Era of travel to our current stream­lined options.

Recognizing that how you get there is some­times just as important as your desti­nation, the Branding for “Getting There” focuses on the ways that we travel. Using dynamic typog­raphy and a color system that denotes the three main methods of travel from the exhibit, I created the main exhibit Branding System as well as the central signage and other supporting print and web graphics.

The exhibit has been excep­tionally well received, with elements being acquired for permanent collec­tions and the exhibit will travel to a new location shortly.