All Posts in Design

July 20, 2014 - Comments Off on Hotel UMass

Hotel UMass


Located at the center of the UMass Amherst campus, Hotel UMass would be a unique hotel anywhere based on its architecture alone. Designed by famed  architect Marcel Breuer, it is a quintessential example of the Brutalist style and an unrivaled event space in the area. For parents and other campus visitors, it acts as the hub of their visit, but also houses the Campus Center in its lower level.

In its previous iteration, the branding for the hotel was a simple rendering of the façade. The new system pays homage to the geometric building blocks and visual rhythm that are the key elements of the building and contrasts them with a typeface that is markedly vernacular in origin. The end result is a scheme that relates closely to its origins, but sheds much of the weight and period clichés associated with the building and its heritage.

July 20, 2014 - Comments Off on Not Your Average Joe’s Campaign

Not Your Average Joe’s Campaign


A celebrated and expanding East Coast franchise of restaurants, Not Your Average Joe's embraces the freshness of seasonal ingredients on their menu. To highlight their changing menu and seasonal promotions, NYAJ launches new promotions monthly and seasonally, each tied to a year-long theme. In partnership with their marketing department, I created a theme that embraces the quirky NYAJ voice with unique illustrations and a bright color palette. Working with an illustrator to execute on concepts. Posters displayed in all franchise restaurants, and assets were used for email, social, and web campaigns.

Designed at Korn Design. Illustration by Brianna Nichols. Additional Design by Rita Ferreira and Max Fischer.

January 5, 2014 - Comments Off on The Base

The Base






The Base is a progressive organization that provides opportunities for Boston's black and brown young men through the structure of baseball. By providing a support network of coaches and mentors, the organization gives these boys a the discipline, training and resources that they wouldn't normally have as residents of some of the area's most disadvantaged neighborhoods. The program has helped kids improve their lives and go on to college, as well as creating one of the most competitive youth baseball teams in the nation.

When it came to branding, the challenges were myriad: the new organization had to incorporate an existing baseball team, it had to be cool enough that teenagers would want to wear it on their shirts and it had to be professional enough that donors felt confident in putting their funds behind it. After less than a year, the program is off to a fantastic start. The identity has been widely embraced and adopted by the players, and the program has gained expansive support both locally and nationally.

Designed at Korn Design.
Additional design support and photography by Steven Olimpio.

December 31, 2013 - Comments Off on PHT website

PHT website






In the typically conservative field of medical testing products, it's often difficult to break away from the familiar visual vocabulary of shades of blue and stock photography. PHT is a leader in the testing device field, and needed a presentation to match. While working as a contract designer at FuseIdeas, I designed a site that felt clean, uncluttered and reflected the approach of the devices.

Designed at FuseIdeas
Creative direction by Ken Kelleher

December 31, 2013 - Comments Off on The





It's certainly no small challenge to capture the essence of a neighborhood as historic and dynamic as The Fenway neighborhood in Boston. Home to world-class restaurants, cultural institutions and sporting venues, among many other offerings, the neighbor is teeming with vitality. It's also undergoing a resurgence and transformation as it is being increasingly utilized by the latest generation of Bostonians.

To help encapsulate this vibrant neighborhood, I worked with real estate developers Samuels & Assoc. to created a website that pulled from a variety of social feeds including twitter, instagram and tumblr to show what's going in real-time. Integrating content from both official channels and unknown users as well, provides a snapshot of what people are doing, eat, or seeing in the neighborhood. It is also a hub for events and business listing, becoming the go-to site for information on The Fenway.

Since we knew that residents and visitors to the Fenway are always on the go, the site is responsive to large and small screens alike.

Designed at Korn Design.

December 31, 2013 - Comments Off on My App Value Infographic

My App Value Infographic





Determining an app's value is a tricky thing. You have to take into account user base, revenue model and a whole suite of other factors. To help creators determine the worth of their apps, Apptopia created a tool that uses complex algorithms to put a price tag on these digital commodities.

Worked with the founder of Apptopia to create an infographic that highlights several of the statistics that weighed in on the app valuation. We chose to put projected values on several popular and well-known apps. The themes and assets of each app worked throughout the graphic and created a narrative that traveled with the viewer. The final culmination is a call to action that speaks to Apptopia's core audience—app creators—to assess their own brainchild.

November 27, 2012 - 2 comments

PF Flyers website

PF Flyers Homepage

PF Flyers campaign homepage

PF Flyers campaign profile

PF Flyers Our Story

PF Flyers Our Story Timeline

PF Flyers Tumblr

Few brands have such a rich and storied history as PF Flyers. Starting 75 years at the birth of the athletic sneaker, and leading up to today as boutique fashion mainstay, PF continues to forge ahead and break new ground while staying true its legacy. For a recent website redesign, I worked with Adam & Company to give their web presence a contemporary feel. In addition to art directing the e-commerce side of the site, I designed the sections of the site that are heavily brand focused. In addition to providing a home for their current campaign, there is also a visual timeline of the brand that showcases some artifacts from PF's history. With the interest of providing a way for people connect regularly with the brand, I also design a tumblr site that allows the folks at PF to easily post new content, promotions and news.

August 28, 2012 - Comments Off on Design Museum Boston

Design Museum Boston

Getting There logo

Getting There color scheme

Getting There type

Getting there signage

Getting There poster large

Design Museum Boston's mission is to show that design is all around us, and that is no more apparent than in our modes of travel. To the way that we navigate a train station to the seats in an airplane, everything about how we travel has been designed. The exhibit "Getting There" showcases much of the design of travel from the supposed Golden Era of travel to our current streamlined options.

Recognizing that how you get there is sometimes just as important as your destination, the Branding for "Getting There" focuses on the ways that we travel. Using dynamic typography and a color system that denotes the three main methods of travel from the exhibit, I created the main exhibit Branding System as well as the central signage and other supporting print and web graphics.

The exhibit has been exceptionally well received, with elements being acquired for permanent collections and the exhibit will travel to a new location shortly.

January 18, 2011 - Comments Off on Logo Collection

Logo Collection

I've created a few logos in my day. It's one of the things that I really like to create, especially when it set the stage for a new brand. Of course, sometimes a logo is just a logo, and that's what most of these were. They didn't seem to warrant a full post of their own, but here they are.


Identity for an event promotion company. 

Clarias logo

Logo for a Boston-based band.

BzzScapes logo

BzzAgent launched this sub-brand to measure social discussion of products/services for their clients.

Zero Down Entertainment logo

Logo for a semi-real record label.

Ferree Group logo

Ferree Group is a high-end contractor.

Girls, Guns & Glory logo

Logo for country/roots/Americana band.

Cable Car Cinema & Cafe logo

Mark for a movie theater and coffee shop in an old cable car repair garage.

All work designed at Alphabet Arm Design.

March 2, 2009 - Comments Off on Alphabet Arm website

Alphabet Arm website

Alphabet Arm Design home page

While working at Alphabet Arm Design, I redesigned and implemented a new website for the studio. There were a whole suite of challenges with the project, including a large back catalog of projects that spanned a large client base. I implemented a site architecture that cleanly presented the content, and enabled users to see the depth of work. I also designed the user interface for the site, and implemented the design through an easily updated content management system. The new site increase traffic more than 300% and allowed us to better serve our audience.

Alphabet Arm Design category page

Alphabet Arm Design details page

Designer at Alphabet Arm Design.